I facilitated a design sprint with Porter’s senior leadership, analyzing user behaviors, competitive advantages, and adoption trends to inform future offerings. Over six months, I optimized the app architecture, addressing critical pain points and producing designs that are scalable to support bussiness growth.. Below are the top three challenges that I tackled.
Balancing New & Returning User Experiences
Booking a cab is quick—but doing it 10 times every morning demands reliability. We designed a seamless, tailored experience for businesses, ensuring accuracy with a slightly longer but thorough onboarding process.
Multi-Stop Pickups & Deliveries
For businesses managing multi-location deliveries, a single vehicle handling trips throughout the day simplifies logistics. To enhance efficiency and transparency, we introduced seamless multi-stop pick-up and drop-off tracking in our app.
Fair Payments
For small and medium businesses, delivery payments vary between sender and receiver, with costs changing due to route shifts or delays. To ensure transparency, we detailed everything in the trip summary.